CRN Network, March 08, 2010, 1130 hrs
To incentivize its retail partners, Acer has introduced the Acer Retail League. The schemes will be valid till April 2010, and the rewards range from cash to package trips.
Traditionally, Acer classifies its retail partners as Acer Malls (exclusive brand stores) and Acer Points (multi-brand outlets). These partners are further classified into Diamond, Platinum, Gold, Silver and Classic as per the nature of their relationship with the company. The targets to be achieved under this scheme are assigned based on these classifications.
The first scheme under the Acer Retail League, MS Acer League, will rewards partners who achieve the targets assigned on pick-up of Microsoft Windows-based machines. This monthly pick-up scheme will also rewards partners who over-achieve their targets by 200 percent.
The second scheme, Acer Retail Cup assigns partners quarterly targets. Depending on the category, Acer will reward them on achievement of 100 percent, 150 percent and 200 percent of their targets.
“Acer as a brand, has always been channel friendly, and constantly churns out innovative reward schemes for its channel partners. Acer, through this scheme aims to infuse its retail channels business with high levels of energy and motivation, critical for driving sales and powering the success of the brand,” said S Rajendran, CMO, Acer India. |