By Abhijeet Mukherjee, CRN, December 26, 2011, 1200 hrs
Epson is targeting a topline of Rs 620 crore in 2012 for a growth of 25 percent.
Said Samba Moorthy, Senior GM, Sales & Marketing, Epson India, “Our strategy focuses on three verticals—education, healthcare and government. We are aligning our products and channels to seize opportunities in these sectors. This is to ensure we hit our topline target of Rs 1,000 crore by 2015.”
To achieve this goal Epson is beefing up its partner ecosystem. “We are aligning our 230 Epson Accredited Partners and 6,500 resellers to go after opportunities in these sectors. In 2011 we increased the number of solution partners from 1,000 to 2,000 and our reach from 100 to 150 cities,” added Moorthy.
Products launched during FY2010-11 contributed substantially to its topline. Epson’s Ink Tank technology did overwhelmingly well in the company’s L and K series of inkjet printers. “The new print technology is a success because it provides prints at very reasonable rates—a monochrome print at 10 paise and color print at 20 paise,” Moorthy said.
Epson recently launched its LED laser printers which provide higher resolution printouts at higher speeds as compared to the normal laser printers. To its scanners portfolio the company added four more SKUs, increasing the number of products to 10.
Another category Epson focused on in 2011 was projectors. “From 17 SKUs in 2010 we now have 41 SKUs out of which 35 are targeted at the enterprise segment while the rest are for the home segment,” Moorthy explained.
Going forward, Epson plans to launch some more products, one of them being its Moverio BT-100, a 3D display goggle that plays 2D/3D content from the Internet or a wireless external storage device. For the home segment it will launch a range of products that include 3D HD and HD-ready projectors. |