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With the release of its most ambitious product so far, the eScan 10 antivirus, MicroWorld plans to emerge among the top five antivirus companies in the country in 2009.
MicroWorld plans to boost its distribution network in smaller cities and expand its retail presence. Explained Govind Rammurthy, CEO, “The eScan 10 is not just an antivirus but also has built-in advanced content security and firewall modules that make it the best among its peers. To increase its acceptance in the retail segment we have simplified the GUI, which makes it easy to operate even for a novice user. It offers multi-level protection with advanced configuration control, and features real-time network activity monitoring using a TCP viewer utility for SMB customers. With this launch, we aim to be among the top five security players in the country this year.”
MicroWorld, which currently has 75 regional distributors in the country, is now looking to increase its footprint in tier-2 and tier-3 cities such as Dehradun, Coimbatore, Indore and Guwahati.
On the retail side, the company already has alliances with Reliance and Staples, and is in talks with other majors like Croma, NextGen and Vijay Sales.
eScan 10 is available in three versions—home, SMB and enterprise. The home user version is priced at Rs 1,000. |