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Reichle & De-Massari (R&M) wants a larger pie of the Indian market. The Swiss network cabling vendor is eyeing the top 3 slot.
On his recent visit to India, Martin Reichle, Global CEO, R&M said, “India has been the fastest growing market for us, since we started operations in the country two years ago. While the market for passive components and cabling shrunk significantly, our India operations grew by 18 percent. We are already among the top 5 vendors in the country. We are now eyeing the top 3 spot.”
The company has earmarked significant investments to expand its India operations.
“We will double our sales and support infrastructure, and manpower resources over the next 12 months. Since importing from Singapore can result in better and faster logistics, we have expanded our manufacturing unit there to cater to the Indian market,” he added.
Reichle admitted that to succeed in the Indian market, pricing is key. “We have been aggressive in our pricing for the Indian market—not only in terms of initial cost, but also from the TCO point of view.”
Boasting about R&M products durability, Reichle said, “In India, we have over 50,000 nodes connected with our cables and components. There has been no network failure in three years. Nearly 44 percent of network breakdowns are at the physical layer, and are due to faulty cables, connectors and poor installation.”
“Thanks to the higher durability and innovations, we offer the most reliable networking options that even limit mistakes made by technicians,” he added.
The focus for the company this year is to expand partner network in tier-2 cities and train and certify partners. “We have a rigorous training and certification program offered at no cost,” added Reichle. |