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Inside This Issue: November 1 2009

Cover Story

Evolution of Sub-distribution

The role of sub-distributors in the IT value chain has often been questioned. But today they have emerged stronger becoming an important part of every vendor’s expansion strategy  

News Analysis

McAfee Goes the Appliance Route Dell Frames Rules of Engagement for Partners Microsoft Lines Up Schemes for Faster Win 7 Adoption ValuePoint Drives a Green Initiative Citrix Seeks Brand Repositioning

Role Model Ajay Mian CEO, All e Technologies

Tech Focus 7 Potential Obstacles to Windows 7 Bliss Microsoft CEO Steve Ballmer has called Windows 7 a 'stunning' release. Will the industry be stunned as well or stymied?

Channel Chief VP Sajeevan Assistant Director, Consumer Systems Product, Canon India

Read More Opinion New Products Shadow Ram Channel Buzz Get Personal - James Thomas