| Retailer - Advanced |
Presented by
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Care Office Equipment
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Kamlesh Shah, Director, Care Office Equipment receiving the trophy
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With a turnover of Rs 139.8 crore in FY2009-10, Ahmedabad-based Care Office Equipment recorded a growth of 42 percent over FY2008-09’s Rs 98.7 crore.
With a total of five retail outlets, out of which two are Dell exclusive retail stores and three are multi-brand outlets located in Ahmedabad and Baroda, the retail business contributed Rs 42 crore (30 percent) to the overall turnover, showing a remarkable 68 percent growth over FY2008-09 topline of Rs 25 crore. The company attributed the growth in retail business to the addition of two exclusive Dell stores in Ahmedabad and Baroda during the year and addition of consumer electronics brands to its retail portfolio. Last fiscal, distribution business added 62 percent and corporate reselling 8 percent to the topline.
Notebooks contributed almost 50 percent to the retail revenues, accessories 11 percent, desktops 7 percent, consumer electronics 6 percent, printers 5 percent, and the rest came from copiers, mobile phones, and software.
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Performance Highlights
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• Retail business grew from
Rs 25 crore in FY2008-09 to
Rs 42 crore in FY2009-10
• Launched two exclusive Dell show rooms in Ahmedabad and Baroda
• Added several new CE and telecom brands like IFB, Godrej, Haier, Blue Star, Bajaj and Tata Indicom
• Bagged ISO 9001:2008 certification in early 2010
• Plans to set up another exclusive Dell store in Surat and start a franchisee led retail chain across Gujarat
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Company Snapshot
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Company: Care Office Equipment
CMD: Hemant Shah
Year of inception: 1998
Turnover 2009-10: Rs 139.8 crore
Turnover 2007-08: Rs 98.7 crore
Employees: 307
Certified employees: 17
Principals: Lenovo, Dell, Acer, Microsoft, Xerox, Norton, IFB, Godrej, Haier
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“We aggressively marketed our retail stores through leading newspapers, radio, e-mailers, SMSes and ground events. We added several new CE and telecom brands like IFB, Godrej, Haier, Blue Star, Bajaj and Tata Indicom to our portfolio. On the IT side we added Microsoft and HCL. We also invested in improving post-sales services,” said Hemant Shah, Chairman and Managing Director, Care Office Equipment.
Last year, the company opened several Dell shop-in-shops at LFRs like Croma and E-Mall.
In 2009, Care deployed a local ERP system, and internally developed payroll, CRM and inventory management system. “These systems streamlined processes and led to effective utilization of manpower, customer relations and inventory management. We saw a marked improvement in lead conversion, forecasting and planning,” said Shah. In January 2010, the company also bagged ISO 9001:2008 certification.
Shah expects to post a total turnover of Rs 210 crore in the current fiscal. The company is looking at doubling its retail business. A major chunk of this growth will come from expanding the footprint of its retail stores, strong growth of mobile PCs and CE products and the Microsoft business. “We expect to grow our notebook business by 100 percent and netbook sales by almost 300 percent. We are in the process of setting up another exclusive Dell store in Surat and plan to start a franchisee-led retail chain across all major cities in Gujarat this fiscal,” he added.
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