By Tabrez Khan, CRN
CA Technologies has launched a new recovery and data management software under its ArcServe brand. Termed the ArcServe D2D, the software is targeted at business-critical servers and aims at providing a robust and reliable backup and recovery solution for the most critical data of enterprise customers.
According to Vijayant Rai, Director, Channels, India and Saarc, CA, the company is planning to expand its channel base to support the growing demand for backup and recovery solutions among SMB and mid-market customers. Apart from leveraging its existing over 150 partners, CA will also rope in hardware integrators to sell ArcServe D2D and other solutions from its backup and recovery portfolio.
“We have witnessed 30 percent growth in our backup and recovery solutions portfolio despite the challenging economic environment in the last fiscal,” said Rai. “The SMB and mid-market segment is increasingly adopting these solutions as their data grows and they feel the need for reliable data protection technologies. Traditionally, our partners have been predominantly software license resellers. However, to cater to the increased demand from SMBs and mid-market companies, we now aim to broaden our base to involve hardware integrators as well.”
In 2010, CA aims to recruit at least 35-40 additional partners, mostly those from a hardware integration background. The company will conduct bootcamps to provide the required knowledge and training to the technical staff of the partners. CA has already conducted a number of roadshows across major metros in India to familiarize partners with ArcServe D2D and other solutions.
The company has also reorganized its portfolio, bringing its XoSoft Availability, XoSoft Replication and DR products under the ArcServe brand. “Keeping in mind the popularity of the ArcServe brand, and in order to have a simpler name, we have reorganized our entire portfolio and named it ArcServe,” explained Rai. |