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Belkin has revamped its channel strategy with the appointment of seven regional distributors.
“We are bullish that this hub-and-spoke model will deliver significant scale, flexibility and speed in our channel operations. The hybrid channel model, while staying focused on enhancing the easy availability of product lines across target markets, seeks to guarantee higher profits to our committed partners,” said Mohit Anand, Belkin’s Country Manager.
The seven regional distributors include Advance Management Systems for the eastern region, Creative Peripherals for the western region, S V Electronics for Andhra Pradesh, Sri Durga Computech for Tamil Nadu and Karnataka, and Noveon Systems and Logtech Infoway for Kerala. Cyberstar will act as the national distributor specifically to target organized retail chains and LFRs such as Croma, Staples, Excite and Ezone. |