By Varun Aggarwal
Following a drop in its market share in the desktop segment, HCL Infosystems has revived Beanstalk, its flagship consumer desktop brand.
“After the successful rebranding of ME, our notebook range, we have refreshed our Beanstalk portfolio. Our aim is to position Beanstalk as a lifestyle brand targeted at the youth, and this is reflected in the design and features of the new desktops we have launched,” said George Paul, Executive Vice President, HCL Infosystems.
Beanstalk will be available in three variants—Classic, targeted at the lifestyle home user; Ultima, for power users; and Xtreme, for gaming enthusiasts. The desktops will be priced between Rs 39,000 and Rs 85,000.
All models come with a three-year comprehensive warranty plus a three-year license of McAfee antivirus.
HCL will tap lifestyle-conscious users in A and B class cities. In keeping with this target customer base, the company plans to have special retail counters at leading large format stores.
The company has also launched an all-in-one (AIO) PC under the same brand. Sporting a Core 2 Duo processor, the AIO is available with a 22-inch screen and is priced at Rs 50,000. “We have launched a single model, and based on the market response we may launch more models,” Paul added.
HCL is also beefing up its post-sale support infrastructure by appointing more authorized service partners (ASPs).
“We want to strengthen our ASP network for the home PCs,” said Paul. “We already have 150 ASPs, and our aim is to increase this base to provide better support to our customers. We will back them up with spare parts and training.” |