CRN Network, July 8, 2011, 1030 hrs
HP IPG unveiled its India strategy for the next three years.
Vyomesh Joshi, Executive Vice-President, HP Imaging and Printing Group, outlined the company’s new vision and strategy to leverage the 120 billion pages opportunity in India in the next three years.
As part of the growth strategy, the company is strengthening its geo-expansion programs to optimize opportunities in non-metro and upcountry markets. “The other key growth driver for IPG in India is the education sector. India’s emergence as one of the fastest growing economies in the world, with one of the youngest consumer demographics, lies at the heart of this new focus on education,” he said.
Joshi, who is in India this week meeting customers, partners, employees and government officials across Mumbai, Bangalore and Delhi, said India’s printing industry is being redefined for business transformation by many significant trends like content explosion, mobility and Web-driven new usage models, a movement from analog to digital, and service-driven business models.
Lauding the efforts of the company’s India R&D hub, Joshi said that the team has made significant contributions to the Web-connected printer program, including key innovation such as the development of email printing capability (ePrint), bringing that to the market in July 2010. Since July 2010, the R&D team has worked on enabling a PrintApp ecosystem and ePrint on most of HP’s printer lines.
The company announced in mid-June that Vyomesh Joshi, Executive Vice President, Imaging and Printing Group, would lead all cross-business initiatives focused on expanding HP’s market share in India. This announcement was preceded by Neeraj Sharma’s appointment as Vice-President, HP IPG India earlier this year to lead growth for HP IPG in India.
According to IDC, HP is the market leader across laser and inkjet printers in India in terms of unit shipments. HP is the largest player and an end-to-end solution provider in the graphic arts and signage printing industry. The company’s service based business model – Managed Enterprise Services –is expected to lead the change in the way printing is perceived by businesses, IDC said. |