CRN Network, March 8, 2010, 1200 hrs
Rashi will distribute and market A-Data’s memory products and focus on brand building and market penetration.
Shalley Chen, Executive Vice President, A-Data Technology commenting on the tie-up, said, "Rashi’s country wide presence will ensure that our products are easily accessible to partners and customers alike. Together with Rashi, we aim to build a brand name for ourselves in the Indian memory market.”
Kapal Pansari, Director, Marketing, Rashi Peripherals, said, “We are very excited to have A-Data in our portfolio as this almost completes our component line of business. Our widespread distribution channel will help us make A-Data brand a name to reckon with in the Indian market and the products will be easily available to Indian consumers.”
Rashi will initially distribute the Supreme range of DDR2 and DDR3 products for both desktops and laptops. These will be available in 1GB, 2GB and 4GB modules. |