CRN Network, January 13, 2012, 1400 hrs
Belkin has unveiled a new brand identity committed to creating people-inspired products. The new brand identity was announced at the 2012 International Consumer Electronics Show (CES) in Las Vegas.
“The new Belkin logo, affectionately named PIP for People Inspired Products, symbolizes our commitment to take inspiration from people, and acknowledges the connection between people and the experiences they value most.” said Mohit Anand, Managing Director, Belkin India Subcontinent. “In a future where connectedness will only increase, our products have one common goal, to ensure that technology exists to serve people, and never the other way around.”
The re-branding comes on the heels of the return of Belkin founder, Chet Pipkin, to the role of President and CEO. “I am excited to be back leading the charge of a revitalized Belkin, one that is synonymous for quality, innovation, and, most of all, products inspired by the potential of people,” said Pipkin.
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