By Varun Aggarwal, CRN
In 2010 Canon aims to garner a topline of Rs 1,200 crore as compared to last year’s turnover of Rs 840 crore. It is expecting a large chunk of this growth to come from its Consumer Systems Product (CSP) division which aims to grow at 60 percent to achieve a turnover target of Rs 450 crore in 2010.
“We have maintained our market leadership in the laser printer single function category for almost nine months, and have also gained a strong foothold in the laser multifunction category. However, we are not swayed by our success and will continue to penetrate deeper into the market,” said VP Sajeevan, Director, CSP, Canon India.
The company recently launched 15 new Wi-Fi printers and MFDs with new features and technology advancements. “We intend to capture 50 percent share in the Wi-Fi printing space by the end of this year. Our Wi-Fi portfolio has already grown by 100 percent quarter-on-quarter since the launch in Q3 FY2009-10. To strengthen our grip in this space, we plan to launch 100 PIXMA Wi-Fi printing zones across 12 cities by the end of 2010. These Wi-Fi printing zones will be shops-in-shops at our leading retailers. The zones will display and demo the entire range of our PIXMA Wi-Fi printers and AIOs in line with the company’s campaign of Print from Anywhere,” added Sajeevan.
Canon recently launched the Canon Image Express which consists of a caravan of six re-modeled Canters which opens up to 4,800 sq ft of floating showroom space and displays over 80 products. “This is the largest road campaign done by any company in India. The caravan will travel across 38 cities over the next 12 months. In the first few weeks since the rollout it has clocked 25,000 footfalls and garnered a revenue of Rs 1 crore,” disclosed Sajeevan.
Starting July, Canon will kick-start another consumer campaign (called Smiley) to offer value-adds to the consumer. These would include additional warranty for up to one year on certain models, and surprise gifts including an Apple iPod every week. Apart from offering benefits to the consumer, Canon will offer reward points to partners whenever they get a customer to register his purchase.
The company is looking to increase its reseller base from the current 3,000 to 5,000, and increase its coverage from 325 cities to 400. “We will be focused on regions where we either aren’t strong or aren’t present at all. These places include Varanasi, Shimla, Jammu, Mysore, Vishakhapatnam, Goa and Puducherry,” Sajeevan said.
To improve its post-sales support, Canon intends to expand its services footprint from the current 256 to 325 authorized partners by the end of the year. “We will also have engineers moving around smaller towns to provide support to customers and partners instead of requiring the partners to travel to nearby cities for replacements,” said Sajeevan. |