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CMDA Puts MAIT On Notice


 By Dhaval Valia, CRN, July 10 2009, 1700 hrs

Delhi-based Computer Media Dealers Association (CMDA) has sent a notice to MAIT on the issue of back-end rebates and has also threatened legal remedy if their requests are not given due consideration.

In a letter shot off to MAIT and leading IT vendors, the association has asked the industry body to work with its members like HP, Samsung, Canon, and Epson to create a policy of ‘upfront business’ which essentially involves doing away with the vendors’ practice of back-end rebates.

Puneet Singhal, President, CMDA, has argued in the letter that the issue of Service Tax on incentives has emerged primarily due to the aggressive back-end rebate practices employed by vendors. Further, CMDA has argued that the back-end rebate policies have resulted in trade defaults and resulted in losses for channels.

CMDA has urged MAIT to work with its members to arrive at a ‘no strings attached’ and ‘upfront business’ practices in order to create a clean business environment.

“Most partners earn their profits through back-end rebates given by vendors on targets achieved. There is immense target pressure from vendors on partners which leads to many of them selling products at no or marginal upfront profits. Also on many occasions there are delays and denial in paying the back-end rebates which causes stress and mental trauma to partners” said Manoj Khanna, Secretary, CMDA.

CMDA has also demanded that in case its request for “doing upfront business only’ is not implemented then MAIT on behalf of its members should give them an undertaking that absolves the channel members of all liabilities incurred while conducting business based on vendors’ back-end incentive policies.

CMDA has also said that if their requests are not favorably considered the matter would be dealt with as per the available legal remedies.

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Comments
7/29/2009 8:06:52 AM
 
MAIT is very slow We in Tamil Nadu have been put to deep trouble by the inaction by MAIT. MAIT has obtained clarification of VAT rate on cartridges in MAY 2007 and till date all vendors who are members of MAIT bill the cartridges at 4% and this has put 1000s of dealers across TN to great loss as they cannot revise the VAT Returns for 4 financial years. CRN Should consult a leading tax consultant and give us a clear picture as they had done for Service tax on backend issue. MAIT will not solve the channel problems.
 
 - Prasad PN,Confed-ITA,Pondicherry
7/25/2009 6:24:39 AM
 
Is is quite ironic that back-ends which have been given to motivate dealers to sell more without discounting prices have become a problem with IT dealers. Is is even more interesting to note that communist tendendies are coming up, when it is one the wane in Kerala and WB. Back end is a marketing technique to motivate dealers to sell more. If every price is given upfront, how will the manufacturers ensure that their product will be sold more?? Is it that, every IT dealer irrespective of the nos sold get the same price "upfront"? Will the dealers pay the same salary to his sales man who sells 100 PCs as well as 10 PCs? Once the fittest can surive in "business". Others should "work" for others.
 
 - Harikrishnan P.K,Alltime Power Technologies Pvt Ltd.,Cochin
7/15/2009 3:39:34 AM
 
goood step.i think it's channel problem and for that all local association will join and make their voice louder.
 
 - vishnu thakkar,sprint peripherals,surat
7/14/2009 10:02:21 AM
 
gr8 news 4r channle partners in delhi. u r requested to support the bold initiative by CMDA . other assoociation shld learn from them
 
 - irfan ahmed siddiqui,inspiration,mumbai
7/14/2009 9:51:29 AM
 
Hi Manoj a very bold step. Now Vendors will stop utilising Channel Funds & for doing this you will have to continue banking on such Initiatives’
 
 - rahul meher,Leon,Pune
7/13/2009 8:49:06 AM
 
good
 
 - baskar kannan,digitech computers, kannamangalam,kannamagalam
7/12/2009 4:22:37 PM
 
Good Initiative, some one has to initiate the wrong business practice which is not helping channel at all. Other Trade associations also join with CMDA to come out with some concrete solution & to build pressure on Principal like HP, Samsung, Acer, LG. Upfront business policy always benifitial for Channel because channel will understand net landing sell accordingly.
 
 - Nitin Sheth,Answer Computer (India) Pvt. Ltd.,Dombivli
7/11/2009 10:27:50 AM
 
the step taken is too late but not too late. NOW THE PAIN IS REALLY FELT BY THE CHANNEL, THIS STEP WILL BRING MORE ETHICAL BUSINESS BY VENDOR.
 
 - HEMANT JAIN,NAKODAA COMPUTER TECH,CHENNAI
7/11/2009 5:09:39 AM
 
Very right move. But the problem we traders are that we want to cut each others so we fall prey to discounting. Dealers are responsible as well as Channel Sales Team of vendor is equally responsible of price cut or discounting. It is Vendor who is doing all these discounting tricks to promote their business interest, we fell prey to this. Beside Claims are a very lengthy, and paper process. We loose some claims in process and need to place a dedicated person for claiming which further eats away our margins. Upfront price + Monthly target related incentive payable through Daistributors only is the only solution. That also payable within 15 days of month end is a must requirement.
 
 - Niraj Jain,Jain Consultancy,Bhubaneswar
7/11/2009 3:52:17 AM
 
Congrats !! We are glad that a +ve move is taken by some association. We are with you. It is not a win win situation for anybody, even the vendors since dealers stock and keep selling for the next few months till they clear the stock.
 
 - S D,Mumbai Tech Dealers Association,Mumbai
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