CRN Network, January 25, 2010, 1630 hrs
Lenovo recently announced an aggressive business strategy to pursue the significant growth opportunity in the SMB segment in India’s PC market.
The PC vendor has extended the ThinkPad brand promise to SMB users through its ThinkPad Edge series laptops. It also declared its go-to-market strategy for the SMB segment in India, focusing on value added resellers (VARs), system integrators (SIs) and retail, covering 150 cities initially.
“With our renewed strategy for the SMB segment, we are now expanding the scope of growth in our India business,” said Amar Babu, Managing Director, Lenovo India. “As a recognized leader in business computing, the ThinkPad brand gives us the leverage to reach out to the premium SMB customers. Now, with the new ThinkPad Edge Series and the ThinkPad X100e, we are targeting the mainstream segment in SMB as well.”
The SMB segment offers one of the most significant opportunities in India’s PC market. According to IDC, the SMB PC spending in India was estimated to be Rs 5,275 crore in 2009 and is expected to touch Rs 5,515 crore in 2010. As per IDC, PC spends accounted for 30.74 percent of the total spends on IT by SMBs in India in 2009, with total SMB IT spending estimated to be Rs 17,160 crore.
“We aim to close the gap between the ThinkPad and the SMB users. We understand that SMB customers want PCs with bold, sleek, professional designs, simplistic experience and reliable tools, yet fitting within their budgets. The ThinkPad Edge Series is designed keeping all these needs in mind. We see a hyper growth opportunity in this space”, said Alex Li, Vice President, Transaction Sales, Lenovo. |