CRN Network, Sept 28 2007, 1100 hrs
Ahmedabad-based Elitecore Technologies, maker of Cyberoam range of UTM appliances, has appointed Redington India as its national distributor.
Earlier Cyberoam was distributed by Avaya Global. “Avaya will continue being our valued partner. However they will now act as our solutions partner and exclusively sell Cyberoam appliances to its customer base. Distribution will be managed solely by Redington,” said Nikhil Jain, president and COO, Elitecore Technologies.
Elitecore already has a channel network of 23 sub-distributors and 60 solution providers. “We will continue partnering with our existing channel. Redington has a partner base of 500 security solution provider which will help drive Cyberoam’s expansion in the fast growing security market. We expect to generate revenues of over Rs 36 crore during the current financial year through the Redington tie-up,” added Jain.
Anand Chakravarthy, head–networking SBU, Redington India said, “Cyberoam UTM has a strong R&D and support base in India. These factors, in combination with our committed channel partners will soon see Cyberoam holding a leading position in the security market.”
Elitecore claims the second position in the fast-growing Indian UTM appliance market, behind market leader Fortinet. Cyberoam is a product built ground -up in India. It claims to have 2,000 UTM installations since its launch in 2005.
Cyberoam and Redington will jointly conduct partner training, customers contact program, workshops, seminars and other below-the-line activities to create top-of-the-mind recall.
The company also plans to take Cyberoam global. "The product range has got a positive response in many countries. We currently have 30 partners in Asia Pacific, Middle-east, Africa and North America including US. We are also in talks with Redington to take our products global through their strong presence in Middle-east and South-east Asia," said Jain.
Recently, Elitecore Technologies received an investment of $10.3 million from private equity firm, Carlyle Group, for a 33 percent stake. |