By Tabrez Khan
Kaspersky Lab has announced an aggressive strategy for the Indian market. The antivirus vendor plans to invest $2 million in the India operations to augment its staff strength, provide better technical support and launch an aggressive marketing campaign to improve its brand awareness.
The vendor, over the last two months, has already added 10 new executives to its India team and plans to recruit more in the coming months.
According to Suk Ling Gun—who took over as the Managing Director, South Asia, Kaspersky Lab in May 2010—the vendor is also keen on expanding its channel partner base in India. Recently, the vendor launched its partner program, comprising three levels of partnerships K-Star, K-Double Star and K-Triple Star. In the next six months, Kaspersky plans to enroll 150 partners under the program.
The vendor has launched enhanced versions of its Kaspersky Internet Security 2011 and Kaspersky Antivirus 2011. The new versions incorporate advanced features such as real-time proactive protection, improved parental control, and enhanced Sandbox technology to provide a safe mode for running suspicious websites and applications.
“The consumer Internet security and antivirus market in India has seen rapid growth over the last couple of years. As both Internet usage and awareness about security needs increases, we expect the market to develop further,” said Gun. “We have strengthened our existing products and also introduced new price points in India to enable higher adoption of Kaspersky security products.”
Kaspersky Internet Security for single-user is priced at ` 899, while Kaspersky Antivirus for a single-user is priced at ` 599.
Commenting on Kaspersky’s plans to penetrate the enterprise security segment, Gun said that while the enterprise segment was slightly difficult, the focus on boosting its enterprise business would be an ongoing process. |