By Tabrez Khan
CAD and PLM solutions vendor, PTC is ramping up its partner network in a bid to target the mid-market segment. The company plans to appoint a national distributor specifically for mid-market products.
“PTC is regarded as a high-end CAD, CAM and PLM solutions company. However, the mid-market segment is a big thrust area for us and we are banking heavily on channels to target this segment. Since the past one year we have revamped our business model in keeping with our new focus,” said Rafiq Somani, Country Manager, PTC.
Earlier this year, PTC appointed Aditya Infotech and Softcell Technologies as distributors selling its entire portfolio. “Nearly 70 percent of the company’s business now comes through channels. This is in sharp contrast to just one year ago when 70 percent of our business came from direct selling,” said Somani.
PTC already sells its ProEngineer CAD tool and Windchill Product Lifecycle Management solutions through channels and has introduced ProductPoint, a scaled-down version of its PLM software, for the mid-market segment.
PTC’s CAD, CAM and PLM tools find application in the automotive, aerospace, retail, footwear, government and a host of other manufacturing segments. Somani said that the company was looking for partners who have experience in the manufacturing vertical and have the ability to offer technical support to customers.
The CAD-CAM tools market is estimated at $75-100 million in India and growing at the rate of 25 percent annually, according to PTC. “The Indian market is still under-penetrated and there is a lot of potential for heightened adoption of these tools specifically in tier-2 and tier-3 cities. This represents a tremendous opportunity for us and our partners,” added Somani. |