|
Samsung India has announced a new partner program that classifies its regional distributors and stockists into three broad categories—Platinum, Gold and Silver.
“Our earlier partner programs were specific to different product categories. With the current program, we plan to attach partners to the IT division irrespective of the product categories they deal in and based on common objectives. The new program will help assess partners’ contribution to our overall business volume and build a stronger relationship with them by providing more opportunities to grow with us,” said Ranjit Singh Yadav, Director, IT, Samsung India.
The three partner classifications will be derived based on the sales volumes, consistency of sales performance, and the product mix sold by IT partners. The program will cover all product categories, namely monitors, OMS, printers, consumables and notebook PCs.
“Over 500 RDs and stockists are being mapped. The new categorization will help us identify and support the partners who have the potential to upgrade to the next level and grow with the company,” added Yadav.
Yadav informed that Samsung has also designed clear and transparent benefits for its SIPP partners including rebates on monthly sales target achievement, POP and POS marketing material, co-marketing and promotion opportunities, and high-level communication support with the head office.
In addition, the company will invest heavily in developing the skill-sets of its partners by conducting training workshops around the country.
Samsung also plans to roll out a similar authorization program for its tier-3 partners in the next phase. “Currently we have over 5,000 tier-3 partners across the country selling our IT products, and we plan to grow this base further. We will be rolling out a certification program for these partners as well,” said Yadav. |