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Intel to dump sub-distributors
Intel India is all set to dump the sub-distribution model it rolled out last year. According to an Intel Insider, the sub-distribution model wasn’t helping the chip-major expand its reach; rather, it had created conflict between the distributors and sub-distributors.
Intel’s distributors have been questioning the wisdom of adding the sub-distribution layer, and had complained that their role had been reduced to being mere intermediate billing points. Intel distributors had further complained that the sub-distribution model wasn’t allowing them to launch cross-bundling schemes which they say is the best way to ensure sales during a slow economy.
The Intel Insider also disclosed that some of the large sub-distributors who were earlier actively pushing Intel products stopped doing so after authorized sub-distributors were appointed by the company. “There is a feeling in the company that the sub-distribution model has only boosted the egos of authorized partners while bruising the egos of other large regional distributors. They stopped pushing Intel as they were doing before because they felt sidelined by authorized sub-
distributors,” said the Insider.
Over the last two quarters Intel has tried to revamp its sub-distributor network. However, that too hasn’t had much of a positive impact, and hence, finally, the company has decided to scrap it completely.
Windows 7: make or break for MS?
Microsoft is leaving no stone unturned to ensure that Windows 7 doesn’t meet the same fate as Vista. Reviews of the Windows 7 RC2 have been encouraging. To keep up the momentum till the October launch of the new OS, the company has launched several new initiatives including the free upgrade from Vista to Windows and advanced booking discounts of up to 66 percent.
All customers buying PCs with Vista Home and Business versions after June 26 will get a free upgrade to Windows 7.
Microsoft has even announced an advanced booking promotion. From July 15 to August 14, the Home Premium version of Windows 7 will be available at $49.99 in the US, a discount of almost 66 percent compared to the MRP of $149.99 announced by Microsoft recently. The Professional edition will sell for just $99.99 as compared to the MRP tag of $199.
Many analysts have said that the success of Windows 7 is critical for Microsoft to continue its dominance. |