CRN Network, January 17, 2012, 1300 hrs
Adobe Systems has announced its 2012 growth strategy for India that includes a revamped go-to-market approach, sharper focus on key verticals and geographical expansion to service growing markets. As part of this strategy, the company has expanded its focus on enterprise customers and announced the appointment of Kulmeet Bawa as Director, Enterprise Business, India and South Asia.
To capitalize on opportunity in India for digital media and digital marketing solutions, the enterprise team will focus on seven important verticals including BFSI, media and entertainment, telecom, manufacturing, IT/ITES, retail and government.
In addition, Adobe has announced geographical expansion by appointing regional territory managers in cities including Hyderabad, Chandigarh and Ahmedabad. The company is also revamping its current channel partner program and will be rolling out its third generation program, Adobe Partner Connection (APC) in March 2012.
Commenting on Adobe India’s growth strategy for 2012, Umang Bedi, MD, South Asia, Adobe India said, “We see two distinct phenomena driving our growth in 2012 and beyond. One is the rise of India’s creative economy and two, the evolution of Indian enterprises to become true digital enterprises. And for both these phenomena, Adobe is positioned to help its clients not only create compelling digital content and experiences, but also manage and monetize those content and experiences. We are delighted to have Bawa join Adobe to bring his expertise to our customers in the enterprise segment.”
“I am extremely delighted to join Adobe and bullish about the opportunity that lies ahead for the company to extend its expertise both in the digital media as well as the digital marketing space,” said Bawa.
Prior to joining Adobe, Bawa served Microsoft India as Director of Government and Healthcare business. He joins Adobe with over 20 years of experience in management and leadership roles at organizations like Sun Microsystems as well as Armored Corps of the Indian Army. |