CRN Network, August 25, 2010, 1130 hrs
GenArts, a provider of specialized visual effects software for film, broadcast and video industries, has appointed Delhi-based Aditya Infotech as its distributor in India.
“We are excited about our partnership with Aditya Infotech. It is one of the leading distributors in India in the media and entertainment domain,” said Dave Eicher, Chief Operating Officer, GenArts.
Visual effects software products by the firm include GenArts Sapphire, Monsters, Raptors and Tinder, which been used in producing television programs, music videos and feature films. They integrate as software plug-ins into editing and compositing systems from Adobe, Apple, Avid, Autodesk, Assimilate, Eyeon, FilmLight, The Foundry, Quantel and SGO.
“We look forward to a long term relationship with GenArts and are confident that we will be able to provide value to their business by extending their products to the right audiences,” said Rishi Khemka, Director, Aditya Group.
Aditya is the sole distributor of Autodesk, Corel, Pixar’s Renderman, Chaos Group products in India. |