We are developing Web-based application products like CRM, ERP and core banking. How do we market them? How do we recruit efficient marketing staff? In the eventuality of the marketing staff not meeting their targets, our time and investment is wasted. In spite of contacting various prospective clients, nothing has materialized so far. Kindly suggest ways to deal with this.
Shree
Shree Computers
Gururaj: The answer to your problem has two parts: selection of the right verticals and right clients, and building a base of partners who will sell for you.
I really don’t know if many people will invest in CRM, ERP, etc. But there are lots of opportunities in core banking because all cooperative banks need to implement core banking in the next 12 months.
Tie up with hardware companies and rope in cooperative banks.
I can be your marketing consultant without any fees. The problem is how you will implement the ideas I will give. Build a marketing team. Build a sales team, give them 6-9 months to settle down. You need to steer them to the right verticals and clients. Another way to get good leads is to have a telesales department and run lots of mailer campaigns.
Recruiting efficient sales staff is a matter of chance. Get good sales people and make them efficient without strict monitoring. Still, you need to monitor all activities so that your investment doesn’t go down the drain.
If you have contacted various prospective clients and nothing has materialized, go back and ask these clients why they are not buying. Is it due to their budget or do they not feel the need? Otherwise, ask them when they plan to buy. Also, analyze your own sales pitch to see if you are going wrong somewhere. Finally, put a proper communication channel and methodology in place. |