Lalani Infotech Opens E-Tech City In Kolkata
CRN, Aug 22, 2012

Lalani Group, the Rs 200 crore IT & office automation service provider has launched its large format tech retail store ‘Lalani e-Tech City’ in Kolkata.


The 13,000 sq ft three level store at Ganesh Chandra Avenue, inaugurated by Partha Chatterjee, IT Minister, West Bengal, is targeted at age group from 17-35 years..


While the basement comprises stationary products, photo copiers and plotters, the ground floor has products for SMEs, semi-corporates and gamers. It also stations a Live Demo—experience zone for speakers, projectors and conference room equipments. The first floor contains IT products like notebooks, desktops, tablets, accessories and other consumer products.


The store will stock products from brands like HP, Dell, Lenovo, Acer, Apple, Microsoft, Sony, Blackberry, Nokia, Canon and Nikon among others.


“Lalani e-Tech City will enhance customer experience with the world’s best brands in the technology world. The store will provide a “try before you buy” service experience. All products will be on Live Demo where consumers can avail a myriad range of communications and entertainment services. We expect to make Rs 75-100 crore annually only from the store which will add 45 percent to our revenue,” said K L Lalani, Director, Lalani Group.


The company plans to open 8 more stores by 2014 in West Bengal, Assam, Jharkhand, Orissa and Chattisgarh where it has its distribution network. By 2015, it wants to take this number to 25 and open stores in states where it has no presence so far.


Lalani has started placing ads in local TV, print media and radio to promote the store. He will also introduce schemes throughout the year to attract the youth.

blog comments powered by Disqus

Product & Reviews

epson-surelab-d700

Epson Launches SureLab Printer

Epson SureLab D700, a 6-color, compact, inkjet photo production printer is suited for small and medium commercial photo labs

Slideshows

Security Predictions For 2015: Symantec

Will the Internet of Things usher in a new wave of security attacks? As countries move towards their smart nation master plans, what role will Big Data play? What’s next in the mobile security space?

Data theft will increase in healthcare
Security Predictions For 2015

Cyber security created headlines and headaches in 2014 with large-scale data breaches at retail chains, attacks on data stored in the cloud and massive vulnerabilities revealed in decades-old code. ...

HP CEO Meg Whitman On Split's Impact On PartnerOne

Meg Whitman, CEO, HP, spoke about what economic impact a split of the company would have on partner incentives and PartnerOne program. Here are her responses to questions on the split