Lalani Group, the Rs 200 crore IT & office automation service provider has launched its large format tech retail store ‘Lalani e-Tech City’ in Kolkata.
The 13,000 sq ft three level store at Ganesh Chandra Avenue, inaugurated by Partha Chatterjee, IT Minister, West Bengal, is targeted at age group from 17-35 years..
While the basement comprises stationary products, photo copiers and plotters, the ground floor has products for SMEs, semi-corporates and gamers. It also stations a Live Demo—experience zone for speakers, projectors and conference room equipments. The first floor contains IT products like notebooks, desktops, tablets, accessories and other consumer products.
The store will stock products from brands like HP, Dell, Lenovo, Acer, Apple, Microsoft, Sony, Blackberry, Nokia, Canon and Nikon among others.
“Lalani e-Tech City will enhance customer experience with the world’s best brands in the technology world. The store will provide a “try before you buy” service experience. All products will be on Live Demo where consumers can avail a myriad range of communications and entertainment services. We expect to make Rs 75-100 crore annually only from the store which will add 45 percent to our revenue,” said K L Lalani, Director, Lalani Group.
The company plans to open 8 more stores by 2014 in West Bengal, Assam, Jharkhand, Orissa and Chattisgarh where it has its distribution network. By 2015, it wants to take this number to 25 and open stores in states where it has no presence so far.
Lalani has started placing ads in local TV, print media and radio to promote the store. He will also introduce schemes throughout the year to attract the youth.