The biggest challenge has been the frequent churn in channel team which has impacted company’s consistency in partner engagement and restricted deployment of a clear partner-led GTMhttp://www.crn.in/crn/news/291525/partners-gtm-symantec
The company has restructured its distribution strategy, merged the commercial and consumer desktop business and will revamp the product line around Windows 8http://www.crn.in/crn/news/291652/acer-revamps-gtm
The company is positioning itself as a cloud client computing and VDI solutions vendor, and will bring channel operations under the Dell Global Commercial Channels (GCC) programhttp://www.crn.in/crn/news/290462/wyse-refreshes-gtm
Acer India is betting on regaining market share on the strength of a fresh GTM which includes a focus on BFSI, partnering with national SIs, and re-aligning its distribution channelshttp://www.crn.in/crn/news/297635/acer-refreshes-gtm
The company is banking on FortiAnalyzer 200D, FortiManager 200D and FortiMail 200D for SMB and enterprise branch offices; concentrating on tier-2 and -3 cities it aims to increase partner base to 500http://www.crn.in/crn/news/290330/fortinet-charts-smb-gtm
Krithiwas Neelakantan, Director, Channel & Alliances of NetApp India, which recently won the CRN Channel Champion award for enterprise storage, shares the company’s future plans and strategieshttp://www.crn.in/crn/interviews/294367/-gtm-partner-profitability
By August partners will see major changes in HP product lines. There will be a swift end to the existing Proliant Gen 6 and Gen 7 product lines, and a focus on Gen 8 servershttp://www.crn.in/crn/news/292978/hp-devises-aggressive-server-gtm
Under the Partner-Led GTM, Citrix is restructuring its internal organization, transferring key accounts to partners, creating strong team of channel managers and entrusting distributors to drive its volume businesshttp://www.crn.in/crn/news/296479/citrix-plans-vdi-offensive-gtm
The company, which entered India in January 2012, is eying opportunities in IPv6 migration, mobility, social media and cloud computing for growthhttp://www.crn.in/crn/news/292761/a10-networks-plans-aggressive-partner-gtm
The company, which so far worked with Indian telcos to offer cloud-based security to consumers, is moving to a channel-led GTM to target opportunities in the Rs 1,000 crore endpoint security markethttp://www.crn.in/crn/news/297383/-secure-rolls-channel-led-gtm
Under the new GTM for laser MFPs, the company will aggressively focus on VARs catering to enterprise, mid market and government segmentshttp://www.crn.in/crn/news/298287/canon-ink-gtm-laser-mfps
The company is opting for regional distribution model to stock and sell and plans to have 30 RDs in the top 30 citieshttp://www.crn.in/crn/news/294349/konica-devises-aggressive-gtm-a4-printers
It has recruited 25 people to drive channel expansion and engagement and set up a dedicated support for the channel which will go live soonhttp://www.crn.in/crn/news/294027/ctrl-scouts-partners
Gartner warns that the existing ways of selling, based on specific segments, high-touch, often face-to-face sales, with select few channels and heavy investments in lead generation marketing, are beginning to be less effectivehttp://www.crn.in/crn/news/293277/gtm-bigger-competitive-advantage-product-sales
Five years ago, how many of us would have imagined that one day Dell will bury Dell Direct to fully embrace the channels?http://www.crn.in/crn/dhaval-valia-blog/296695/rip-dell-direct
In a bid to increase its addressable market, Polycom has revamped its go-to-market and evolved a new model—Polycom Led, Partner Led and Distribution Ledhttp://www.crn.in/crn/news/296399/polycom-evolves-india-strategy
The profitability of HP’s business has come down drastically, especially for exclusive retailers. As a result, a few leading HP partners have given up their HP Worlds in favor of MBOshttp://www.crn.in/crn/news/290571/partners-hp-ensure-profitability
A year after privatization, Dell touts its successes, and launches several exciting solutions and services to reinforce its position as an end-to-end technology vendorhttp://www.crn.in/crn/features/299002/resurgent-dell
In an interview, Alok Ohrie, President & MD, Dell India, and one of the architects of Dell’s new global channel-led commercial business model, talks about the new Dellhttp://www.crn.in/crn/interviews/296655/-dell-direct-anymore
At a time when more technology decisions are driven by line-of-business leaders, partners need to deliver industry-based solutions that drive specific business outcomeshttp://www.crn.in/crn/features/295013/ready-paradigm-shift
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