By K R Nambiar, CRN, August 19 2008, 1820 hrs
Bangalore-based Sogo Computers has launched the first partner-owned exclusive retail store for Dell in suburb of Bangalore. The company is expected to launch 10 more exclusive Dell retail stores across Karnataka.
"Dell business has been good. We have grown around 40 percent month-on-month last quarter, in terms of absolute numbers. In July, we clocked 1000 units," said Dinesh Nair, General Manager of Sogo Computer.
Sogo is planning to launch 10 more stores, which will sell Dell exclusively. "We will start one more store in Bangalore, and an existing store will be made exclusive for Dell in Mangalore. We will reveal the exact plans and time frames for other stores later, depending on many factors including market trends and availability of real estate," he added.
Sogo, who is also the Master Sales Affiliate (regional distributor) for Dell in Karnataka, is expecting to take advantage of the price benefits. "We have complete control of distribution, and Dell is not over distributed. It’s hence safe to go through retail channels selling Dell," said Nair. |