Qlik intends to make analytics a new economy

Arun Balasubramanian, Managing Director of Qlik in India

Seeing the quantum jump in voluminous of data being analysed and large organisations becoming more digital and agile, Qlik India, a data analytics and business intelligence platform, sees data literacy among the large companies as a big gap. The company has started working towards bridging the gap of data literacy and enhancing the data literacy skills in people working in various industries. The company believes that data literacy is a crucial element that can render efficiency of employees in areas such as data reading, data analysis, data compilation, data management, among others; hence helping them retrieve maximum benefits from the huge pile of data.

Speaking exclusively to CRN India, Arun Balasubramanian, Managing Director, Qlik in India, says, “Today, be it small and large organisations; everyone understands the value of data and storage of this data. But translating this data into business still faces a big challenge. Some of the large technology giants don’t have the right resources to convert the data into meaningful business in the absence of data literacy. With the effort of the data literacy campaign, our intent is to enable organisations to take advantage of the next wave of the analytics economy.”

Qlik is a noted data analytics and business intelligence platform, used extensively by various large customers across the industries. Some of the leading names include Baidu, Bajaj Auto, BlueStone.com, Decathlon, Hafele India, HDFC Life, Just Buy Live, Lazada, Lupin Pharmaceuticals, Magma Fincorp, Mahindra & Mahindra, Mercedes-Benz India, Micromax, SAB Miller India, Sitel, TCS, United Nations, Wipro and Wockhardt Hospitals.

The company has been working to form a consortium for data literacy and have an alliance with large solution providers like Accenture, Deloitte, Capgemini, KPMG, and TCS. Qlik has strong traction in sectors like healthcare, pharma, banking, insurance, PSUs, manufacturing, supply chain, BFSI, amongst others. “Our solutions appeal to large customers more beautifully. We have customers who have been buying and refreshing technologies as they grow in their businesses. We see that companies are investing not only in storing the data, but also in analytical tools, as they are embarking on digital transformation. Recently, we along with our partner Accenture, analysed seven petabytes of data — unheard of volume of data at Bank of Baroda. We have been resolving cases with such large volumes of data with the influx of IoT and machine learning. The scope for our solutions is tremendous,” he says.

In terms of expansion, Qlik is planning to open its R&D centre in Bangalore. The company is on a hiring spree for the same. Apart from the R&D centre, it will continue to add capabilities like augmented intelligence and hybrid cloud to its existing tools.

The company’s vision for the future is defined by three core pillars of innovation – Data, Platform, and Analytics, and around three big ideas that will ensure the company continues to lead and disrupt the data analytics market. It has recently acquired CrunchBot AI-powered analytics bot. This acquisition will help Qlik to introduce new features like augmented intelligence and machine learning capabilities for enhancing business productivity.

When asked about the major concerns of CIOs, Balasubramanian replies, “Today organisations understand the art of acquiring and storing the data. However, the CIOs or CDOs want to unleash the potential of this data and are looking for more possibilities with this analysed data.”


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