Shibu Paul, Regional Sales Director – APAC, Array Networks, shares the company’s channel strategies for 2019
Key highlights 2018 and opportunities for 2019
The year 2018 was a profitable year and Array has registered 35 per cent YoY growth. We have met all our financial goals set for last year and have witnessed maximum growth compared to all other global regions. This substantial growth is backed by the significant deals in the BFSI, Government, and enterprises.
Top tech trends for channel community
Array’s focus is going to be advanced security, application acceleration, and performance based on our hyper-converged networking platform. The focal point will be to engage with highly skilled selected partners who can evangelise customers. To stay in the forefront, we have plans to maintain a development hub in India to cater for innovative products for global as well as local markets. With the help of our dedicated channel ecosystem, we are focused on developing a skilled pool of resources. Moreover, we will be investing in training and certifying our partners along with joining the customer engagement programs.
In order to ensure that channel partners are rewarded for all their efforts, we will be assuring maximum margins in all Array deals. Array has the potential to make a difference to the channel community by creating a highly trained channel ecosystem capable of propelling the company towards emerging trends such as hyper-convergence, artificial intelligence, blockchain and more.
Channel directions for partners
Array is focusing on utilising hyper-convergence in networking and application security and visibility. Enterprises are looking to embrace hyper-converged infrastructures as a go-to technology platform to address security and productivity concerns. We believe that hyper-converged systems will help enterprises achieve digital transformation all the while addressing the concerns of operational costs and enhanced customer experience so as to stay ahead of the competition.
Artificial intelligence and blockchain are also the next big game-changers that we are planning to tap into this year. Therefore we look forward to training and developing our channel ecosystem to be the facilitators for this digital transformation.