NetRack: Linking success with service response

Ravi Raj, Brand Head, Director, Sales Support at NetRack

Ravi Raj, CEO, NetRack Enclosures, in an interview with CRN India, speaks about the
company’s growth in the Indian market, the focus on following Make in India initiative, and constant innovation as per the industry and market requirements

What has been the growth profile of NetRack in the Indian market?
Since past one decade NetRack has witnessed consistent growth of 20-25 per cent Y-o-Y in the Indian market. This FY 2018, we are expecting 40 per cent growth as we have introduced new product line-up of racks which align to intelligent air-flow management for data centers. These cooling racks are getting more attention from SMB IT sectors. Thus, things have been going good for NetRack in the Indian market.

What are the factors that have been driving the growth?
IT companies is the key segment that contribute the most to our growth, along with banking and pharma. Through channel partners in India and abroad, we get business from across the world.

How do you replicate Make in India initiative?
We are aligned to Make in India initiative from the very beginning. All the products made for local and global markets are built in our Bengaluru production warehouse/factory.

Apart from India, which are the countries you are planning to venture NetRack? What is the key for smooth overseas expansion?
The most focused countries are the UK, Europe, Qatar, Oman for NetRack and we have already started our services in these countries. We also have plans to open our own office in Dubai. As people look for direct presence, it’s high-time to leverage the opportunity and have our brand recognition in Dubai, by opening a local sales office.

NetRack completely believes that success is directly connected to your service response. In case of any enquiries, how fast you respond and support/serve matters a lot to retain the clients.

What is your success mantra?
The following factors have contributed majorly to our success:Efficiently priced customised product

  • Quick response/support/service to the customer queries
  • Smooth closing of the contract/order
  • Faster supply of the ordered products
  • Good product quality
  • Delivery commitments were honoured
  • Fantastic pre and after sales support
  • Team working

What are your future plans? Any new announcement?
We have appointed a support person in each region across the world. Now we are planning to appoint more distributors across GCC region as we sense a positive market.

We can see a quality growth in data centers in the Indian market, how are you tweaking your products to align with the emerging trends in the market?
We are bringing innovations to our products as per the industry and market requirements. Racks and cabling come under passive market. Switching computing and storage are the active components to the data center market. So, we have recently tied up with active component service providers to provide complete data center solution to the companies.
Complete solution includes racks, cooling, containment, PDUs and the software. We can assemble most of the products inside the data center and offer as a package to the companies.


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