IBM is a force to reckon with


Today, the world is progressing ahead on the digital transformation journey with new age technologies like artificial intelligence, cognitive, blockchain, IoT and more, being delivered on the cloud. The industry pandits believe that data-driven business strategy backed by cloud and AI will continue to bring in transfor-mational and cultural change.

Sensing these changing market dynamics, the global leader, IBM, has left no stone unturned in helping businesses while they are embarking on their digital transformation journey. As the enterprises are entering into the next phase of their cloud journey, the company’s strategy is pivoted on key pillars of modern IT i.e. AI, cloud, data and security, and this includes products, services, and partnerships.

The changing pace of digital transformation is being referred as Chapter 2 by IBM, which means moving from experimentation to true transformation, gaining speed and scale in digital transformation. In this endeavour, the company is betting big on hybrid cloud as it has been aggressively working to enable a true hybrid multi-cloud environment where applications are portable across platforms.

The company’s goal is to offer clients choice and flexibility in all ways cloud can be used – on-premise, private, public and multiple. The recent acquisition of Red Hat is a significant step in its bid to lead in this high-value segment of the IT industry. As rightly put by Karan Bajwa, the head of IBM India, “Along with Red Hat as an elastic platform, we will bring products and services to clients which will help this transformation with agility. We expect the transformation initiatives to pick up pace in 2020 and we are wellpositioned to address that market opportunity.”

On the channel front, the tech giant is working very closely with its ecosystem of partners who can provide solutions, services, and value-based skills to enable their clients’ success. As the company continues to invest in next-generation skills, competencies and enablement to maximise the revenue growth of the partners, the primary focus is on encouraging partners to gain expertise around multi-cloud and hybrid cloud infrastructure, security, AI as well as emerging technologies like blockchain.

Nivedan Prakash
Senior Associate Editor, CRN India
[email protected]


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