The Association of System Integrators and Retailers in Technology (ASIRT) hosted its monthly Techday for August recently at the Avion Hotel, Vile Parle, Mumbai. The lead sponsor partner for the evening was SEQRITE, an enterprise security brand from Quick Heal. The event also hosted Success Mentor and Strategy and Brand Consulting Expert, Basesh Gala who shared insightful tips on successful marketing and business strategy.
The event started with a detailed presentation by Jyotish Werulkar, Country Manager, Enterprise Sales for SEQRITE. The enterprise security brand from Quick Heal Technologies, SEQRITE offers an innovative and simplistic approach to cybersecurity, based on intelligent analysis of potential threats. With a holistic approach to network security, SEQRITE product offerings include Endpoint Security (EPS), Endpoint Encryption Solutions, Mobile Device Management (MDM), Unified Threat Management (UTM) and Endpoint Security Cloud solutions.
Additionally, SEQRITE also offers critical services to businesses, which include encryption – robust encryption of business data for optimal security, comprehensive network security solutions for enterprises and MDM for mobile productivity without boundaries.
Speaking about their choice of ASIRT as a platform and sharing details of other value-added offerings from SEQRITE, Werulkar said, “We are a purely partner-driven company and 100 per cent of our sales come through SIs and IT partners. ASIRT is thus an important platform for us in the Mumbai region and we are proudly associated with ASIRT since inception. Apart from our products, we also focus strongly on services like security audits, etc, which are helpful for partners to add value and retain their customer loyalty. Additionally, through the Quick Heal academy, we also associate with various universities and colleges to offer students, courses on IT and security. We also offer multiple courses for SIs and industry partners. We feel these are crucial times in terms of cyber security and ideal for SIs and IT entrepreneurs to add this as a service portfolio to their offerings.”
The next highlight of the evening was an inspiring talk on Business Growth and Success by Basesh Gala. With over nine years of global business experience, Gala has an MBA in Strategy and Financial Risk Management (Gold Medallist) from Fisher College of Business, The Ohio State University, USA and has worked with investment banks and consulting organizations at different geographical locations, including the Wall Street. Today, Gala is the Managing Director of 39 Solutions, a strategy, brand and business management consultancy firm, and he has completed more than 10,000 hours of training and aims at coaching and guiding Indian SMEs to the next level. During his session at ASIRT, Gala shared an insightful 5 point process on growth and significance of effective marketing strategy which included:
- The positioning of your business – understanding the value add your business provides
- The law of Competition – Specifically defining the target audience, by understanding that there can only be three to five brands at the top of the pyramid
- Importance of marketing communication – understanding that consistent communication is key to effective marketing
- Clarity of vision – Ensure there is a clear awareness of common vision, communication, and co-ordination among all the employees, driven by the management
- Consistency – Ensure there is a consistent effort and focus on growth.