Betting big on the ‘Make in India’ wave, Indian structured cabling manufacturer 3C3 has recently strengthened its board with the appointment of industry veteran Murugesan R. While the new talents have been recruited in various verticals of the company. In an exclusive interview to CRN India, Murugesan R, Managing Director, 3C3 India shares his vision and growth plans, and reminds that the Indian market conditions are favourable for local manufacturers like 3C3
Riding high on the growth in data centre infrastructure, fibre to home and telecom services, Indian structured cabling player- 3C3 is looking to take an edge over established imported players with its local manufacturing capabilities. In the recent time, its local manufacturing facility and easy availability of the materials helped 3C3 in converting at least six to seven competitors accounts into its fold.
Today, the company has a strong hold in defence and government projects. As the structured cabling market is well poised for ‘Make in India’, 3C3 has recently strengthened its board with the appointment of industry veteran Murugesan R. While the new talents have been recruited in various verticals of the company like sales, marketing and supply chain management.
Banking on the government ‘Make in India’ project, 3C3 has set a vision to take its single digit market share to double digit in next three years.
Murugesan R, Managing Director, 3C3 India informs, “The global structured cabling market is poised to grow by US$ 3.23 billion during 2019-2023, progressing at a CAGR of 8 per cent during the forecast period. The India structured cabling market is projected to reach US$ 861.6 million by 2023, increasing the demand for copper cables, growing data centre market, increasing number of product launch activities by the market players, and rising demand for bandwidth solutions, are the major factors driving the growth of the market.”
After relaxation of lockdown restrictions in India, the structured cabling market is slowly improving. 3C3 is expected to grow double over last year as brand reach is increasing with the advantage of Make in India products. Also, there is a significant brand acceptance across verticals and geographies. Since the brand is gaining more visibility, the company is getting sizable enquiries in the overseas market as well.
It has recently opened sales offices in Singapore and UAE and now plans to extend its footprint to a few other countries. Today, it has customers across enterprises (PSUs and Govt. sectors), telecom service providers, cloud service providers, smart cities, and realty sectors.
The structured cabling market is driven by the increasing demand for FTTx. For 3C3, the data centre market is a big bet. The need for higher bandwidth, high-speed, and lower installation cost are amongst the areas most of the digital workforce are looking for. The emergence of high-speed FTTH network service has pushed the demand for fibre optics and fibre optic cables, thereby propelling the growth of the structured cabling market.
“With the drop in office cabling business, the market is now shifted to fibre to home and telecom services. We are well poised to tap the demand with our local products and solution availability. Over the years, we have strengthened our operation flexibility, acceptability of the products and ramp up our production capacity to cater to the needs of the domestic as well as international growth. Government’s flagship initiative – ‘Make in India’ helps us gain momentum over the products imported from cheap sources. Overall, the Indian market conditions are favourable for manufacturers like 3C3,” he adds.
The current pandemic forced companies to re-work on their GTM strategies. Earlier, OEMs used to import products and cabling solutions. In the past couple of years, the industry witnessed many mergers in the market, resulting in few OEMs to exit the space. Around 2014, the structured cabling industry has gained momentum as more service providers revamped their network infrastructure to use fibre optic based solutions. Many projects based on structured cabling have been implemented across industries in India. Also, with the government’s push to Make in India, the industry witnessed significant foreign investments to set up and develop structured cabling products locally. Overall, the structured cabling industry is on boom covering most of the industry verticals in India.
On the GTM front, 3C3 has tied up with distributors to supply products to the national and regional system integrators and customers across India. It works with Texonic Instruments as its national distributor.
“We are in the process of enhancing the channel network by having regional distributors in each location with adequate stock availability. In addition to existing distributors, we are planning to add a few more distributors to strengthen product availability. Apart from tier I cities, we are also strengthening the partner base in tier II and tier III cities across India through our certification programs,” he concludes.