Our focus is more on consultative selling: Kaushal Bhatt, Director and Head – Worldwide Marketing & Strategic Alliances, Streebo

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Kaushal Bhatt, Director and Head – Worldwide Marketing & Strategic Alliances, Streebo talks about how the company is constantly evolving as an IT solutions provider with a focus on delivering solutions for the future.  

Streebo started its journey way back in early 2000s as a part of another IBM Business Partner, Bowstreet (the founding team comes from Bowstreet) and would then pioneer in ‘Web / Portal’ automation. Born from IBM in 2009, unlike conventional IT services companies, Streebo chose to focus on building its own IT and enterprise mobility assets (mobile apps) using IBM’s technologies and created its niche.

Started as a 2 people IBM professional services company, today Streebo has grown into a 90 plus team of specialized tech resources delivering ‘omni-channel digital experiences to more than 85 world’s leading banks, insurance, financial services, manufacturing, and utility companies.  Awarded for delivering breakthrough mobile apps and digital experience solutions, Streebo has created a niche for itself in the market.

Focus areas
Streebo’s areas of expertise include enterprise mobility solutions and multi-channel digital solutions (websites, extensive portals, infrastructure set-up). In terms of vertical industries, the company caters to the BFSI, manufacturing, and utilities sectors. The marquee clients in BFSI include American National Insurance Co (ANICO), American Express Middle East, Citi Bank Singapore, Birla Sun Life Insurance, Sun Life Philippines, Adarsh Credit & Co-operative Society, PSCU, and TATA-AIA). Under manufacturing and utilities, the key clients are Turner Industries, Mears UK, an Oklahoma Gas & Electric among others.

As far as major achievements are concerned, Streebo has been recognized as a business partner creating its ‘Intellectual Properties (IPs)’ with the likes of Wipro, Capgemini, and Sogeti. With the help of its automation technology, the company has successfully delivered projects to some of the largest organizations in the world in remarkably lower time.

“Multi-year contracts with Birla Sun Life Insurance, PSCU, AMEX and few others are our testimony to the value our team is delivering to them,” says Bhatt.

Having operations in India, the US, Europe, Middle East and Africa, the company’s global revenue stands at more than USD 4 million, while registering more than 50 percent growth YoY since 2013.

Business innovation
In order to stay ahead in the industry, Streebo has changed its business model, wherein it has become a ‘platform provider’ from a ‘service provider’ (building its IT assets on top of IBM technologies). Besides, adopting a partnership model has helped the company in its geo-expansion strategy.

“Today, our focus is more on consultative selling and building solutions, which are self-service capable

We are also investing into the technologies of future such as cognitive computing, Big Data, and Internet of Things. Moreover, we offer cross industry applicable solutions, built on top of a very scalable architecture,” adds Bhatt.

Additionally, the company has partnered with its clients in their digital transformation journey. While enabling the power of Artificial Intelligence to its solutions, it is designing products and assets in consultation with the industry’s leading product managers.

Bhatt further states, “We are aligning ourselves very tightly with the renowned ecosystem of IBM and in the process, choosing right channels and business partners to expand. We have already integrated the latest technologies in our offerings to gain competitive advantage and incremental market share. We are hiring resources with the latest technology skill-sets to build on our assets. Moreover, we are helping our customers in building a very scalable architecture to roll-out more robust digital applications in future,”

Going forward
In order to capture the burgeoning market opportunities, Streebo is building a cognitive and adaptive omni-channel digital experience platform, adding / integrating the power of Artificial Intelligence to its apps, and expanding into growth markets like Europe, South Korea, and Singapore. The company is also looking to expand the footprint of its ‘Interactive’ arm i.e. Streebo Interactive.


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