Devesh Aggarwal, CEO, Compusoft talks about his journey as a Microsoft focused solutions provider and how the company is riding on the wave of digital transformation
Briefly tell us about your journey as an IT solution provider?
When we started 20 years back, we decided to be a solution provider for business software applications only. We have continued that focus and changed the solutions from SMB focused to enterprise level solutions. For the last 10 years, our focus has been on providing enterprise level ERP and CRM solutions to all mid-level and enterprise customers.
We started with ERP first in 2006 and spread across India. In 2008, we added CRM in our practise. Since then we have been always in line with new trends and technologies. We were one of the first to promote cloud based CRM in 2011. For the last couple of years, we are also providing mobility solutions to our customers. We are now evaluating to start a practise in Machine Learning to add value to our existing customer base.
Talking about your company, how has been its growth in the recent times?
The last 3 years have been game changers for us. We moved from SMB and mid-market to enterprise segment. This move has helped us improve our services practise and thus, bottomlines. Our topline has been steady around Rs. 6 crore in the last 2 years but our bottomline has increased to more than 100 percent compared to previous years.
We have been 100 percent Microsoft focused solutions provider. We provide Microsoft Dynamics ERP and CRM solutions to our customers across industries. Some of our major clients have been TVS Logistics, Bisleri, DHFL, SpotOn Logistics, Intellect Design Arena (Erstwhile Polaris Software), Kotak Mahindra Bank, and IndusInd Bank to name a few. We are directly present in Mumbai, Delhi and Kolkata and in the southern region through our partners. We also started our operations in Singapore few years back to cover the Asia market.
What has been your major achievements / projects in the last couple of years?
SpotOn Logistics’ IT team was on the verge of finalizing Salesforce as their CRM provider but when we demonstrated our logistics template built on Dynamics CRM Online and its relevance to the logistics industry, they were quite impressed and decided to continue the project with us. With 75 customer care executives as users for Microsoft Dynamics CRM Online to start with, we were able to prove the total lowered cost of ownership and went live in December 2016. They now have a 360-degree insight of any consignment status and able to resolve issues and respond to customer queries much more efficiently.
What sort of opportunities do new technology areas like IoT and Artificial Intelligence among others bring it for a solution provider?
We have started doing R&D on machine learning and provide predictive analysis to our existing CRM customers. This will help them analyse the data that has been entered in CRM over the years and identify trends around the same. As a result the forecasts will be accurate as their goals and targets will be set more scientifically.
Please provide us a snap-shot of your future road map?
Recently, we have formed an alliance with 2 major Microsoft Dynamics Partners in India. The alliance ACA Global in itself has become the largest Microsoft Dynamics partner in India with over 500 successful customers. We now plan to take ACA to international waters in the North America and Europe.