We have consciously decided to focus on bottom line: Jiten Mehta, Director, Magnamious Systems


Jiten Mehta, Director, Magnamious Systems shares insights into the company’s journey of over 25 years and how it is aligning and bonding with OEMs as well as other solution providers

Tell us about your journey as an IT solution provider?

Our entrepreneur journey started in 1989 after serving different companies for three years. We started as the third party maintenance vendor with virtually 5000 as capital amount and strive hard to survive without much profit for a year. Then we took the dealership of Tata EX in 1991 and started well and opened our first branch in Goa in 1992. This was followed by the dealership for Wipro Peripherals in Goa for printers. After realizing the value of getting associated with a branded product, we took up our first dealership for Wipro in 1995 and decided to quit the assembling business. In this process, we also became a private limited company. And from then on, we never looked back and only grew with different vendors.

What all best practices should be followed by a solution provider?

The first best practice should be to adapt the new/niche technology early and get aligned with the OEM fast. Also, get the skills certified and create a lab within the organization to taste the product, and train the internal team, and finally, get a few use cases on board. Besides, show the commitment to the respective solution OEMs and ride the wave with them.

In short, you should make sure all your projects are successful for a use case at any cost (sometimes even at loss). We also believe in having the highest level of CSAT as well as aligning and bonding with the OEM and other solution providers.

How has been the growth in the last couple of years?

Since last year, we have consciously decided to focus on bottom line and grow the same instead of focusing on the top line. In this endeavor, we have saying no to negative business opportunity as well as financially weak customers. We had a turnover of ` 52 crore as on March 2016 and a profit of around 15%, while we closed March 2017 at ` 46 crore with the profit of around 25%. This has helped us in writing off some of the old outstanding.

What has been your area of expertise, major clients, vertical focus, and partnerships?

We have expertise in the infrastructure space including the data centers. We have done projects in the areas like communications, security, network optimization, and FMS among others. And we have clientele in BFSI, pharma, manufacturing, and real estate verticals. We operate out of Mumbai, Pune, and Goa. We have partnerships with Dell, Lenovo, HPE, Citrix, Microsoft, Sophos, Cisco, and Quest to name a few.

What have been your major achievements / projects in the last couple of years?

Amongst the major projects, we have centralized the medical instrument data for one the major pharmaceutical companies. Besides, for one of the customers, we optimized their WAN bandwidth through a Citrix solution across pan India for their major locations. The other projects of VDI /MDM/Mam has also been successfully completed for many financial sector companies.

How do you constantly innovate to stay relevant in the market?

We align ourselves with the core technologies and make sure the product have been tested thoroughly in our lab and keep testing the new environment with the same technology time and again. With this, we make sure that there is an optimized usage of our offering by the customer. This helps us in getting a lot of reference from both customers and OEMs.

As a leading IT solution provider, how are you helping your customers in their digital transformation journey?

We make sure our customers are ready for digital transformation like GST, wherein we made sure that their infrastructure is ready and our people are also ready to answer the queries coming from their software team and internal users. At one of the customer’s place, we have assigned a dedicated team to answer any of the GST queries that would be coming up post implementation.

Any major projects in the pipeline?

Currently, we are working on major projects like rolling out the WAN optimization for a big bank across India and along with rolling out around 10000 VDI clients.


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