GCR launches new brand identity, declares India as home market

Tony Tsao, Founder, GCR

Global Channel Resources (GCR), a global online B2B “Partners Platform”, renowned for its SaaS connected IoT and networking infrastructure solutions, globally operating in 12 countries, has unveiled major transformations that have been brought into the company.

The new brand identity inculcates: an upgraded website, with a new tagline, ‘Transforming Business the Digital Way’; partnership with over 200 partners to offer over 300 IoT and networking infrastructure solutions on its Partners Platform. India has also been declared as its home-market for GCR’s global business strategy.

GCR has undergone a makeover, bringing in a new brand identity which would indicate a higher level of engagement with clients/partners and brand evolution that would leverage GCR’s expertise to address their business requirements.

GCR brings online and offline agile partnership – delivery process model that instantly simplifies and scales digital efforts across channels and touchpoints. It has made India its home-market as more than 43 per cent of successful IoT solution providers are incubated from India and in the past couple of years, India is globally leading in advance technologies revolving around IoT, AI, and mobility.

“Our new and vibrant brand identity is a visual expression of what we follow and believe, for all our stakeholders, including esteemed integration partners, solution partners, service providers, customers, and employees; and this is directly energised and encouraged by our values. The new brand identity and varied solutions mark GCR as a trusted digital transformation partner, delivering solutions and services at global scale, with localised capabilities, and leveraging cloud computing, networking, analytics, cognitive and emerging technologies,” commented Tony Tsao, Founder and CEO, GCR.

“We are thrilled to launch India as our home market for GCR’s global operations. Companies throughout the country, including those in the retail, BFSI, education, healthcare, logistics, hospitality, and manufacturing sectors, are experiencing rapid digitalisation. By collaborating closely with our clients and developing unique strategic partnerships to foster business, we are solving complex business challenges while transforming GCR into a technology hub and a destination for the technology guru of the future,” said Amod Phadke, Director – Sales & Marketing, GCR.

The new brand identity is said to mark GCR’s journey of digital transformation across the world. GCR revives waves and even closer engagement with its stakeholders, stronger relationship, more solutions, greater innovation, and a deeper impact on business.

“Our new brand identity also reflects two key attributes cited by our stakeholders as unique to GCR’s brand: the integrated perspective that GCR brings across multiple industries, technologies and geographies; and its ability to deliver innovation that are most relevant for partners/clients,” added Tsao.


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