Sennheiser has entered the automotive sector with an AMBEO immersive audio solution for in-car entertainment and communication in collaboration with Southern California-based luxury automaker, Karma Automotive.
“We are extremely pleased to be taking the unique immersive audio experience of AMBEO to automobiles, and to be doing so with Karma Automotive, who put their development focus on electric vehicles,” said Daniel Sennheiser, co-CEO of Sennheiser. “With Karma, we are combining the future of mobility with the future of audio enjoyment.”
Co-CEO Andreas Sennheiser added: “We set out with the aim to create nothing less than the best-in-class sound experience. The system we designed will amaze with its authentic immersive sound, voice intelligibility, and possibilities for sound personalization.”
“At Karma Automotive we pride ourselves in creating immersive driving experiences through global relationships and technology partners such as Sennheiser,” states John Maloney, Chief Revenue Officer of Karma Automotive. “Karma’s Pebble Beach technology showcase of the AMBEO sound system in our 2020 Revero GT illustrates cutting-edge audio technology possibilities for the future.”
The AMBEO sound system on board the 2020 Karma Revero GT consists of a multi-channel loudspeaker set-up arranged in two main layers plus a subwoofer to provide authentic sound immersion anywhere in the cabin. To make this experience complete, the vehicle’s headrests have been integrated into the loudspeaker concept.
Crucially, the ability to enjoy breathtaking immersive sound does not require specific 3D audio sources – the system’s AMBEO upmix algorithm can turn any stereo material into an immersive experience. Audio sources and levels are managed via a convenient graphical user interface, which allows the driver and passengers to personalize the sound according to their preferences. The interface also lets you determine the preferred degree of immersiveness, and your position within the sound stage.