Avaya demonstrates growth opportunities for channel partners at Avaya Partner Summit

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Fadi Moubarak, Vice President – Channels, Avaya International
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Avaya Holdings rallied its channel partner community with deep-dives on the latest Avaya innovations and programs designed to accelerate growth, break into new markets, and help customers chart a path towards the cloud. Strategies for Avaya’s 2020 fiscal year were unveiled at the Avaya Partner Summit, where the company is hosting the EMEA and APAC region’s leading channel executives as part of Avaya ENGAGE Dubai.

At the Summit, Avaya demonstrated the strong growth opportunities for partners with detailed sessions on the solutions that are driving cloud growth, including Avaya IXTM Subscription program, Avaya OneCloud ReadyNow, Avaya CPaaS, and Avaya IX Spaces. The event also served as the go-to-market launchpad for Avaya’s latest CX applications, Avaya IX Onespace, and other impressive innovations – all of which are being rolled out across the International theatre.

“Our message to partners this year is to embrace the new – new solutions, new customers, and new deployment models. We’ve demonstrated our commitment to this idea with an impressive number of solutions, offerings and programs, all of which will drive compelling opportunities for partners in the coming financial year,” said Fadi Moubarak, Vice President – Channels, Avaya International.

“Nowhere is this more obvious than in the announcements we’re making around cloud and the subscription-based model. This is where the industry is moving, and with programs like Avaya IX Subscription, we’re enabling our channel partners to support our joint customers at every stage of their cloud journey,” said Moubarak.

The Avaya Partner Summit included deep dives into the following solutions and programs, among others: Avaya IX Subscription, Avaya IX Spaces, Avaya ReadyNow, Avaya Communications Platform as a Service (CPaaS) and Avaya Device as a Service (DaaS).

“Partners will see us take a much more aggressive stance with our approach to innovation and opportunity this year, and we’ll be encouraging and supporting them to join us as we leverage the market forces around digital transformation to enable our customers. Between our new cloud offerings, vertical-specific solution sets, and advanced Contact Center and Unified Communications applications, we have a compelling story to take to our joint customers as CX and EX leaders that will drive amazing business outcomes,” added Moubarak.

Avaya also demonstrated the opportunities for moving existing customers to exciting new use cases, with the latest updates to Avaya IX Contact Center, IX Workplace, and the ever-expanding, award-winning range of IX Devices, which can be optioned as Open SIP, providing further opportunities for partners to break into new markets.

The Avaya Partner Summit culminated in the Avaya Partner Awards, which recognszed the EMEA & APAC regions’ leading channel partners for their ability to design and implement blended communication solutions that solve pressing business challenges.


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