Brightcove expands end to end video platform with the launch of cloud playout

Cloud Computing

Brightcove has announced the launch of Brightcove Cloud Playout, a new feature that enhances Brightcove’s end-to-end video platform and makes it one of the few online video providers to offer this capability. Brightcove helps propel businesses forward through video, offering a complete video ecosystem with cutting edge technology, tools, incomparable knowledge, and customer support. The launch of Cloud Playout strengthens Brightcove’s Technology and Engineering Emmy® Award-winning offerings by enabling customers to save even more time and money by consolidating all video needs on a single platform.

Brightcove Cloud Playout is a brand-new feature of Brightcove Video Cloud that enables content owners and organizations to quickly and seamlessly program a scheduled playout of both on-demand video assets and live footage or events into a single stream. This provides a broadcast-grade “live TV” experience that leverages pre-recorded content to increase audience engagement and create new revenue opportunities. Customers also benefit from a highly streamlined workflow, as every possible video need is met within Brightcove’s singular all-inclusive platform.

Early adopters of this capability include long-time Brightcove client AMC, as well as global entertainment destination BookMyShow, and more. In March 2021, SXSW Online will be the first Brightcove customer to utilize Cloud Playout for its conference and festivals.

“Horror genre enthusiasts are die-hard fans, and with COVID-19 impacting Halloween celebrations we decided to host ShudderFest, a simulive 24-hour event just for them,” said Mike Zagari, EP of ShudderFest. “With Brightcove’s Cloud Playout, we were able to quickly pull together our content lineup and save time on our video workflows, as well as reach our global fan base by easily looping the event for every time zone around the world.”

“As the ubiquitous platform for all things entertainment, BookMyShow offers several live event formats across music, comedy, theatricals performances and much more with the entire repertoire being available virtually, both as live events and pre-recorded ones, such as Sunburn Home Festival, Rambo Circus and international artists including Willie Gomez, The Buckleys, Taylor Castro to name a few, hosted on our live entertainment platform BookMyShow Online, powered by Brightcove,” said Parikshit Dar, Co-founder and Director, BookMyShow. “With Brightcove’s newest feature, Cloud Playout, we have been able to be a lot more flexible with our programming, and we finally have an end-to-end platform for our growing video needs.”

“Since Brightcove’s inception, video innovation has been a key priority for us, and Cloud Playout demonstrates our commitment to providing our customers with the best technology and tools to help them succeed with video,” said Namita Dhallan, Chief Product Officer of Brightcove. “Cloud Playout is the next innovation in our platform, and by enabling customers to streamline the management and playout of content within a single solution, we’re saving them the additional costs and security risks of utilizing third party apps, while still providing the scalability to reach audiences around the globe, on their schedule.”


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