Dell EMC to kick-start Trail Blazer program for partners


Dell EMC has announced the launch of Trail Blazer program for focus partners and distributors. The objective of the program is to develop an ecosystem for partners and distributors and will be supported by Vmware. The program is expected to play a key role in generating consistent and repeatable business model for marketing VxRail. As the only fully integrated, preconfigured, and pre-tested VMware hyper-converged infrastructure appliance family on the market, VxRail dramatically simplifies IT operations while lowering overall capital and operational costs. Combined with Dell EMC PowerEdge server options, VxRail offers highly configurable appliances that meet any use case.

Under the Trail Blazer program, the identified partners & distributors will be eligible to purchase VxRail demo unit. The program will also offer incentives for partners for the Vmware component in VxRail and will provide accounts alignment with select partners. Each focus partner will be able to leverage two VMware Certified Professional engineers to be POC competent.

Dell EMC fully recognizes the vital role played by partner & distributor ecosystem in delivering the innovation, expertise, and excellence enterprise customers are seeking today,” stated Anil Sethi, Vice President and General Manager-Channels – ‎Dell EMC. “Relying on channel partners to provide world-class service to enterprise customers reaffirms our confidence in every organization participating in our Trail Blazer Program. Dell EMC VxRail is one of the fastest growing HCI appliances worldwide with rapid customer adoption and we expect Trail Blazer program to help our partners to be competent on driving pipeline and POCs of VxRail,” he added.

Customers transforming their IT are increasingly turning to hyper-converged infrastructure as an ideal foundation for simplifying IT today and for the future. Our partners are ready to help customers digitally transform and modernize their IT with world-class capabilities spanning hardware, software, solutions and IT operations. We intend to leverage this to reach out to customers and make them understand how VxRail can make a real difference for their business” said Anshuman Rai, Director Sales, Converged Platform & Solutions Division, Dell EMC.

Dell EMC VxRail powered by vSAN and offered with Dell EMC PowerEdge servers, is the only specifically developed and fully optimized hyper-converged appliance co-designed and built with VMware. Simply put, VxRail is the easiest and fastest way to simplify and extend a VMware environment. HCI is the fastest-growing part of the IT infrastructure market today as businesses of all sizes desire for substantial infrastructure simplification. The converged market will be USD 180M with a modest ACGR of 9%. Dell EMC continues to be the undisputed leader in the overall converged systems market with 28.9% market share and is the fastest growing HCI vendor, more than doubling sales year-over-year for Q1 2017, according to IDC.


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