HPE unveils GreenLake Flex Capacity, enhances partner ready digital marketing program


Hewlett Packard Enterprise (HPE) has announced HPE GreenLake Flex Capacity for partners, a new offering that makes it easier and more profitable for partners to sell HPE’s leading on-premises consumption solution.  HPE also introduced enhancements to its HPE Partner Ready Digital Marketing Program at its global partner’s event to help partners improve their marketing effectiveness and increase sales. These expanded programs and offerings uniquely enable partners to bring differentiated solutions to customers, addressing fundamental market transitions they face,

“At HPE, we are laser-focused on bringing the best innovation to our partners so they can capitalize on market disruptions and grow profitably,”said Joybrata Mukherjee, Director Channel, SI, Alliances and Service Providers, HPE India. “Through our innovative product and services portfolio and leading channel programs, we will help partners succeed in today’s fast-paced technology environment.”

The new HPE GreenLake Flex Capacity for partners offering enables system integrators, resellers and distributors to deliver HPE’s differentiated, industry-leading GreenLake Flex Capacity directly to customers.

Launched with specific packages for seven of HPE’s most popular products[2], the offering features configurations that are pre-defined, pre-approved and price-banded, so they are easy to quote and sell.  In addition, they are designed to empower partners to earn increased margin and can build an annuity revenue stream with a projected 25% year-over-year growth rate.

Through the new HPE Partner Ready Marketing Pro Academy, HPE is introducing educational resources to help partners improve their digital marketing proficiency and effectiveness in support of generating additional leads, pipeline, and revenue.  Within the Marketing Pro Academy, HPE authorized partners will have full access to videos, whitepapers, presentations, and guides designed to educate them on the latest digital marketing topics and trends. Furthermore, an expansion of face-to-face Digital Marketing Workshops around the world will enable HPE to further engage and educate partners across many major metro areas.

In addition, HPE is introducing the HPE Digital Marketing Maturity Assessment, which enables partners to better understand their digital and social capabilities through a structured online survey and assessment framework to evaluate digital marketing maturity. The assessment provides personalized reports with steps and recommended actions for improvement across five key areas including Digital Identity, Organizational Commitment, Analytical Framework, Customer Relationship Management, and Campaign Planning & Execution.


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