Kaspersky Lab launches new generation of beyond-AV consumer solutions in India with Midori Kuma

Shrenik Bhayani

Kaspersky Lab made a splash with the announcement of its latest AV consumer solutions. Alongside their power-packed features that give one the best security across all devices, it comes with a new packaging model that showcases their new data-guardian Midori Kuma. A green bear who is honest, kind, caring, curious, and the main motive of his life is to Protect Data across the globe: Midori Kuma is Kaspersky Lab’s original character tasked to remind internet users on how to keep their data safe from cybercriminals.

The brand-new Midori Kuma packaging is going to be showcased across Kaspersky Lab’s updated key range of solutions for home users, designed to safeguard everything that is valuable to them – privacy, money, memories, piece of mind for their loved ones and much more, in addition to protecting against cyberattacks. In the company’s essential products – Kaspersky Free and Kaspersky Anti-Virus – functions have been added to protect users against the newest and most advanced cyberthreats. Improvements have also been made to the performance, ease of configuration and detection efficiency of the product line’s premium solutions – Kaspersky Internet Security and Kaspersky Total Security. But most importantly, the company’s portfolio has been replenished with a completely new product – an adaptive service called Kaspersky Security Cloud, which goes even further to protect users from any problems they may encounter in the digital world.

Kaspersky Security Cloud operates according to the unique security-as-a-service scheme. It is “attached” not to the device, but to its owner via their account on the My Kaspersky portal. In addition, the service is available on both an annual and monthly subscription basis. However, the uniqueness of the solution lies in the fact that, with the appropriate settings, the product behaves like an “adviser” that promptly tells you what to do in order to maintain a connection when it is most needed, or to avoid jeopardizing your personal data when such a risk occurs.

Every person is unique – this is beyond doubt. The same is true for people’s online behavior, which forms their individual digital world. That is why Kaspersky Lab experts have invented and patented the adaptive protection technology. Kaspersky Security Cloud combines all the best elements of the flagship solutions, including the market leading protection against cyberthreats, and adaptive “scenarios”. Adaptivity means that the service offers protection exactly when it is needed, depending on the individual’s behavior and the device they use.

Shrenik Bhayani, General Manager, Kaspersky Lab (South Asia) said, “We are taking forward our commitment to keep our users safe and secure with our new versions of Kaspersky Anti-Virus, Kaspersky Total Security and the latest Kaspersky Security Cloud. We are thrilled to introduce Midori Kuma our data-guardian in India through our products. This is an exciting time for the Kaspersky Lab family and we can’t wait for everyone to know Midori Kuma!”

Kaspersky Security Cloud is available in three versions. The Free version has a limited number of scenarios, it only applies to one account and three devices at a time. The Personal version provides full service functionality for one account and five devices. The Family version covers up to 20 accounts and up to 20 devices. The Midori Kuma packaging will be available from August 18 onwards.


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