MoEngage, an intelligent marketing automation cloud, has announced its partnership with SendGrid in a move to expand its partner ecosystem. MoEngage has been working with partners like Branch and Segment to create engagement and growth platform for marketers.
MoEngage helps brands enhance their engagement efforts through AI and machine learning infused offerings; whereas, Sendgrid is an email delivery platform. Email channel has been a key part of the marketing cloud offering at MoEngage and the company has worked closely with Sendgrid. Over the last one year, MoEngage and Sendgrid have built a seamless integration.
“At MoEngage we hope to empower marketers to achieve personalised user-engagement, focused on the mobile-first world. With this partnership, MoEngage can provide its users, the benefits of the best email delivery platform out there – Sendgrid. While Sendgrid users will be able to make use of MoEngage’s growth and engagement solutions. It’s a win-win situation,” said Raviteja Dodda, CEO, MoEngage.
With this integration, MoEngage customers are now sending more than 150 million emails every month and witnessing open rate and CTRs of over nine per cent. MoEngage customers such as Tokopedia have achieved two-fold improvement in conversion rates with the Dynamic Product Messaging (DPM) powered emails delivered through Sendgrid.
With this partnership, Sendgrid customers will also be able to leverage MoEngage for their marketing engagement requirements and connect their existing Sendgrid account with MoEngage.
Elliot Goldwater, Director – Business Development and Partnerships, SendGrid, commented, “MoEngage’s integration with Sendgrid’s email delivery platform helps brands optimise their campaign success through our industry-leading email delivery technology combined with MoEngage’s targeted and personalised messaging. Being able to have relevant insights and data-driven campaigns sent with a high degree of deliverability success helps brand increase revenue and retention.”
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