NETGEAR has announced its tie-up with Kaira, a regional distributor of IT peripherals, storage, networking, display products and services, as its exclusive retail distributor. The move is said to serve and expand NETGEAR’s sales channels in India and provide a direct access to the resellers and retailers. Under the tie-up, Kaira would be channeling through Bengaluru and would be directly taking care of the after-sales queries and support of NETGEAR products.
As an exclusive distributor, Kaira will accumulate the full range of NETGEAR products, particularly its retail consumer product range.
Marthesh Nagendra, Country Manager – India & SAARC, NETGEAR, said, “This partnership will enable us to strengthen our footprint in India. The partnership would help us in effectively and efficiently reaching to our customers. With Kaira’s efficiency in logistics and its focus on micro distribution, we would be able to connect people and businesses.”
Headquartered in Singapore, Kaira plans to expand customer base in India and foster micro-distribution. Kaira has, through organic growth, established a regional distribution presence in Singapore, Malaysia, South Africa, Mauritius and Sri Lanka.
Manoj Attal, Director, Kaira Technologies, commented, “We are delighted to expand our engagement with NETGEAR. It is our endeavour to take NETGEAR’s distribution to the smallest parts of India and make their products available at a wider spectrum to its resellers and retailers. NETGEAR is a premium brand with high performance products focused on user experience. We have a long association with NETGEAR and thus can support their growth plans with confidence.”