Over 5,000 people including students, consumers, gamers and channel partners attended RP tech India’s Touching Everyone’s Life (TEL) 2018 event which concluded recently. The multi-city technology show was organised in association with world renowned brands such as HP, Western Digital, SanDisk, Lenovo, Fitbit, Belkin and Plantronics. The event received footfall of over 3,000 consumers and more than 2000 channel partners in 40 cities.
TEL is an initiative of RP tech India, which aims to bring modern technology closer to its consumers. The event showcased over 150 products and solutions including smart watches, Bluetooth speakers and gaming accessories. Organized in the seven phases, TEL also tapped potential retail channel partners in Tier 2 and Tier 3 cities through ‘Retail Connect’.
“The utility of the technology is not recognised until it is accessible to end users. Our vision behind TEL was to allow consumers the touch and feel the experience of high-end accessories and gadgets Today, the upcountry region is driving the demand for gaming and lifestyle tech and we aspire to reach out to the last mile of consumers. We are thrilled to receive the response from students, consumers, gamers and channel partners for the first edition of TEL and we will continue to expand this programme in order to tap new business avenues in emerging markets,” said Rajesh Goenka, Director – Sales and Marketing, RP tech India.
TEL also allowed customers to get a first-hand experience of the gadgets displayed at dedicated Live Experience pavilions. These pavilions consisted Students Corner, Retailers Corner, Technology Corner and Gaming Corner. Students from renowned educational institutes such as Lovely Professional University (Jalandhar), Anjuman College of Engineering and Technology (Nagpur), Poona Institute Of Management Science (Pune), Sahyadri College (Mangalore) participated in the event.
Apart from live tech experience, TEL also hosted ‘Retail Connect’, a dedicated platform for channel partners. Partners received full-fledged training on latest SKUs and learned new insights into the business. The platform also provided them with an opportunity to voice out their concerns directly to their respective brand representatives. The Retail Connect also facilitated RP tech India to bring a new set of partners in Tier 2 and Tier 3 cities on board.
“We are developing a Lifestyle Channel within our channel ecosystem and providing the best possible support to scale up their business. It is our aspiration to become a one-stop-shop for all the technology needs of Indian consumers. We will continue to focus on the Tier 2 and Tier 3 class markets to reach out to the last mile of end users,” added Goenka.