PCAIT helped resolve a conflict worth Rs. 13 Crores between Partner and AOC Successfully! 


Progressive Channels Association of Information Technology (PCAIT, India) proudly shares the successful dispute resolution amounting to about 13 crores between TPV Technology Limited, owning brand AOC and its channel partners. Keeping in mind the commitment to providing a speedy resolution of the dispute between AOC and partners, PCAIT resolved the conflict by exercising proper teamwork in three months.

This was a long pending issue of backend committed by Ex AOC staff and partners and partners were suffering because of this. These backends were accumulating from last many years and the person in charge of the region from AOC was delaying. It has been brought to PCAIT’s knowledge that about 30 partners (including Members and Non-members of PCAIT) were contacted for the issue of non-payment by many partners. It was a tough task to resolve as a lot of billing at many levels ( T1 to T5) was involved and the backend was committed at almost every stage.

PCAIT dispute settlement committee for this issue included President- Alok Gupta, General Secretary- Saket Kapur, Vice President- Sewak Nautiyal, EC member- Ajay Kumar, and Life member – Somesh Narang.  A meeting was called at the PCAIT president’s office with the AOC team, where Mr. Atul Jasra along with his team joined and showed his keenness to resolve the issue. It was difficult to compile the actual amount of each partner as there were claims of many stages for the same product. All partners have been asked to submit the details of their billings and payments. It took almost 40 days to compile the data and conclude the final amount of each partner. A meeting was called with partners to discuss the gaps in their compiled data and all of them agreed to correct them quickly. AOC took around 40 days to recheck and finalize the amount of each partner. Partners are now getting the credit notes via Tier 1 partners, Rashi Peripheral and Compuage.

The dispute between AOC and its channel partners is one of the biggest disputes not only in terms of amount but also in w.r.t number of channel partners involved.

PCAIT expresses its gratitude, especially towards Mr. Atul Jasra who cooperated and helped us amicably by issuing the right credit notes to partners…

PCAIT is much more than an IT association and is a reckoning force in the last more than 15 years.

Alok Gupta, President of PCAIT said that Resolving the whole conflict was not a piece of cake, however, with due effort and proper teamwork, we were able to resolve the conflict successfully. It was complete teamwork where the PCAIT dispute settlement committee properly got involved with the partners to listen to their part.

Sewak Nautiyal, Vice President said that PCAIT always works for the benefit of the IT partners. Our ethical business promotion practices always keep us on the top list of OEMs and distributors.

Saket Kapur, General Secretary said that channel empathic conduct of the Team AOC is applaudable and the faith reposed by channel partners in PCAIT is commendable.


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