Pine Labs opens its in-store payment APIs to developers


Pine Labs, a merchant platform company, has announced the opening of application program interface (API) of its Android-based in-store payment platform to developers. Developers can use the APIs to build value-added solutions and applications for merchants and small and medium businesses (SMBs).

The Android based in-store payment APIs will be housed on the Pine Labs Developer portal, a destination for developers from across the world and especially those in India and other Asian markets. The company also announced that there will be a dedicated application store to house developers’ apps. Pine Labs will support the distribution of the apps to the merchant community.

Vicky Bindra, CEO, Pine Labs said, “Asia Pacific is the fastest growing developer region in the world. Analysts have predicted that the developer community in India will be the largest in the world in five years, surpassing that of the United States. We would like these developers to solve the interesting fintech challenges from this part of the world, using our APIs. We have, therefore, opened up our in-store and online payments APIs to the developer community.”

According to NASSCOM, there are over 900 start-ups in the fintech space in India and about half of these are either in the payments or lending space. “We are committed to building an ecosystem that enables the co-creation of innovative products in the fintech space, powering merchants’ businesses offline and online,” Bindra added.

Sanjeev Kumar, CTO, Pine Labs said, “Payments is emerging as the most integral part of all online and offline businesses, with the rise of smartphones and increasing acceptance of digital payments. A collaborative developer ecosystem will provide the much-needed impetus to fintech in Asia. We want developers to ‘plumb-and-play’ and build innovative solutions for merchants, powered by an easy and secure payment platform.”

Pine Labs had announced the opening of the online payment (payment gateway) APIs in May 2019. The online payment APIs can accept payments through multiple payment modes including credit and debit cards, net banking, bank or brand EMI, wallets and many more.monetize their fintech app.


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