Rashi Peripherals rejuvenates its corporate identity


In a bid to reinforce its core strengths and futuristic growth ambitions, Rashi Peripherals, one of the India’s value-added distributor, has unveiled a new corporate identity. The company will now be known as “RP tech India” (a division of Rashi Peripherals), while its new logo personifies forward and futuristic thinking.

The new corporate avatar signifies the company’s ambitious growth and expansion plans.

The logo is the amalgamation of three strong colors – Purple, Violet, and Grey. The bold color combination signifies company’s forward, futuristic thinking. This colour combination indicates that the RP tech India as an organisation, is rich in credibility, strength and professionalism. The two colour’s sleek font states that the company is now turning from existing to new dynamic success phase.

Kapal Pansari, Director at RP tech India, said, “As our business horizon continues to expand, we believe that it is the right time to reinforce our fundamental values and core strengths. We are very excited to announce the launch of our new name and logo that illustrates and amplifies our aspiration and futuristic thinking. We vow to become the ‘One Stop Shop’ for the entire spectrum of the channel fraternity.”

Commenting on the re-branding, Rajesh Goenka, Director, Sales and Marketing at RP tech India, said, “Started business in 1989, we have come a long way to be the most admired value-added distributor in India. This is a proud moment for us and we are grateful to our vendors and channel partners for their support and encouragement that led us to take the next big leap.”

RP tech India intends to reach out to 1000+ cities/town in the next 2-3 years. The company will continue to expand its breadth by opening branches in the emerging tier 3 and tier 4 cities and add top brands in its product portfolio. RP tech India is also developing an Enterprise business to cater to SMEs/SMBs and Government verticals.

“We are very bullish on the upcoming market opportunities and we are all set to tap new business prospects with renewed synergy,” Goenka concluded.


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