Salesforce Announces Einstein Analytics for Financial Services


Salesforce has announced Einstein Analytics for Financial Services, a customizable analytics solution that provides AI-augmented business intelligence for wealth advisors, retail bankers and managers.

Banks and wealth management institutions are facing a rapidly changing industry landscape, as new fintech entrants and consumer technologies are simplifying how people save and invest their money. Customers now expect the majority of their financial transactions to be digital but are also demanding smart, high-touch experiences with their advisors when needed. Bankers and wealth managers must deliver modern experiences that are smart, personalized and fast to differentiate their services. Banks have always understood the importance of building best-in-class customer relationships, but often struggle to manually stitch together and correlate all of their customer data from various systems to deliver them at scale. Bankers and wealth managers need to be empowered with immediate, intelligent recommendations to meet customers’ growing expectations for speed and personalization.

Salesforce Financial Services Cloud delivers a customized CRM experience for financial institutions. Now, with the addition of Einstein Analytics for Financial Services, retail bankers and wealth managers have access to AI-powered insights and recommendations specifically tailored to their role and their customers. By bringing together data from Financial Services Cloud and other data sources, users can instantly surface actionable insights to grow their books of business and deepen client relationships.

Einstein Analytics for Financial Services includes:

Actionable insights powered by AI: Financial services professionals now have predictive guidance and recommended actions built directly into day-to-day client engagement. For example, financial advisors can now receive updates on which clients are most likely to increase their assets under management or churn, helping them focus their energies on client retention and growth in the smartest way.

Built-in industry dashboards: Pre-built industry-specific templates—such as client financial goals and interactions, referrals, deposits and fees—enable front-line wealth advisors and retail bankers to begin using analytics immediately. They are no longer forced to wait on IT departments or data scientists for daily insights and decision guidance around the most common KPIs. For example, a wealth advisor can instantly access dashboards that provide insights from her entire client list, identify the ones who aren’t meeting their financial goals and then create a task to reach out to them directly.

Customizable platform to analyze external data: Users can quickly and easily build custom analytics apps, and connect to external data sources to get a full view of their book of business to better understand their customers’ financial goals and needs. For example, users can bring in external data on loan payments and credit card balances, as well as customer satisfaction to provide proactive and personalized advice and services.

Built-in compliance with industry regulations: Einstein Analytics for Financial Services ensures that all data is hosted in a trusted, secure and compliant cloud-based platform. This includes all of the security, privacy, auditing and reporting tools consistently configured and leveraged to meet compliance requirements.


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